Newsletter Copy

[Some copy I wrote for the Gapingvoid Newsletter, which will be hitting the wires in the next few days. Keep an eye out:]

NOBODY KEEPS THEIR SOUL FOR FREE

When I first drew this drawing, I didn’t think much of it. To be honest, my mind was something else at the time.

But the next morning I gave it another look at BAM! Wow, that’s some heavy stuff.

Twitter, Facebook, Medium, LinkedIn etc are awash with self-impressed founder-entrepreneur types who LOVE talking about the glories of sacrifice (“Last week, while I was getting up for my 4.30am CrossFit workout before eating a paleo breakfast and catching a 15-hour flight to China for my 6.00 a.m. meeting with my Shanghai hedge fund investors and writing 40 pages of content for my social pages yak yak yak….”).

Whereas, anyone who has read the Bible or The Iliad or studied history or lived through an actual war, will know that REAL sacrifice is something far more painful and hard and terrifying.

While you still breathe, you will learn some incredible lessons along the way. Just don’t expect the big ones to be easy, pain-free or lacking ambiguity. That is all.

“MY LAST WORDS WILL BE ‘THANK YOU’”

The bad news is, you’re not long for this world. You’re close to drawing your final breath.

The good news is, while you were here you had an amazing time of things. What a trip! What an amazing adventure!

The latter being the case (and I sincerely hope it is), what else is there to say, really, but “Thank You”?

Exactly.

BELIEVE IN NUMBERS SO MUCH

It’s not that marketing people are stupid or evil.

It’s just that, at least in big business, marketing is often the first to get the blame when things go wrong, and the last to get the credit when things go right.

This is why the average CMO tenure at a Fortune 500 company is 18 months. It’s as if marketers are expected to play against a loaded deck and still win.

And yet, the back of our minds, we know that what often separates a million dollar company and a billion dollar company is the marketing (Hello, Apple! Hello, Virgin AIrways!). That what often separates an important mass movement and an obscure political rant is the marketing. We know it matters, yet we treat it with eye-rolling contempt.

Sounds ambiguous, right? That’s because the human condition IS ambiguous, and that’s what marketing is all about.

The numbers can tell you only so much (and they often do), but eventually it’s just you, God and the human condition remaining. So good luck with that.