WHY DIDN’T EMAIL DIE OFF?

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[Another addition to The Newsletter Brain Dump etc.]

About a decade ago, a lot of the “experts” were telling us that e-mail was “dead”, to be replaced by fun shiny objects like social media and messaging apps.

Why didn’t that happen? In a 2013 interview with Forbes, MailChimp CEO Ben Chestnut nails it:

(Email’s) gotten stronger, in my opinion. I remember when my friends and I would email each other messages like, “Hey man, what do you want to do for lunch?” Then we’d go back and forth “I dunno, Chinese?” On and on. Instant Messenger cleaned that out of my inbox. I remember when people used to email me stupid motivational quotes or urban legends. Facebook took that out of my inbox. Friends used to email me pictures of their kids. Instagram cleaned that out of my inbox. At work, project updates would clutter my inbox, but that can get posted to intranets and Yammers, and so on. All those email killers are more like email cleaners. I’m not belittling them. It’s a noble cause. We want our inboxes clean, and we only want to hear from people or topics we truly care about.

Bingo.

This is also akin to something I remembering him saying elsewhere: That Facebook et al are fine for ephemera, but if you have something important to say, put it in an email.

Great advice.

Though I’d take it one step further. If gapingvoid has something important to say, we put it in an e-book AND THEN put the e-book in an email. Even better.

[PS: SIGN UP TO THE GAPINGVOID NEWSLETTER HERE: http://gapingvoid.com/newsletter]

[NB: gapingvoid uses MailChimp software to send out our newsletter.]